We automated replies we used to check one by one, saving us enormous amounts of time.

Context

Visitors arrive from blog and forum posts with specific running needs (road/trail, police/firefighter fitness tests). The catalog is large and changes often.

Challenge

Manual recommendations were slow and inconsistent. Conversion dropped and returns rose due to wrong fit or use. Content-to-cart handoff was weak.

Solution

24/7 AI agents run a short interview (surface, use, weight, gait, pace), query catalog and live stock, and recommend 2–3 models with clear reasoning. They handle sizing questions, add to cart, and pre-answer returns. Medical/orthotics or complex orders are escalated to a human.

Impact

Higher conversion and AOV, fewer size/use-related returns, and a seamless path from content to checkout.