WhatsApp Business API BSP Providers: Comparison [2026]
To use the WhatsApp Business API at enterprise level you need a BSP (Business Solution Provider), unless you want to set up all the infrastructure yourself: webhook server, template management, Meta policy compliance, and continuous maintenance. Most companies have neither the team nor the time for that. BSP providers exist precisely to solve that complexity and add functionalities the bare API doesn't offer. In this comparison we analyze seven options covering from the most advanced AI agent to direct API access without intermediaries. If you need prior context about the platform, check our complete WhatsApp Business API guide.
What is a BSP?
A BSP is an official Meta partner that provides access to the WhatsApp Business API along with value-added services: management dashboard, integrations with external systems, message template administration, performance analytics, and technical support. Meta maintains a public directory of verified partners where you can check the updated list.
The real value of a BSP is that it absorbs technical complexity. You don't manage servers, don't manually configure webhooks, don't deal with Meta's template reviews one by one. You focus on your business while the provider ensures everything works. In return, it adds a fee on top of Meta's conversation rates.
Key criteria to evaluate a BSP: pricing model (fixed fee, pay-per-use, or mixed), available integrations with your CRM and existing tools, AI and automation capabilities, technical support quality, data residency for GDPR compliance, and contractual flexibility.
Provider Comparison
1. GuruSup
GuruSup specializes in AI agents for customer service. Its native integration with WhatsApp and web chat allows deploying an operational AI agent in minutes, without own technical infrastructure. Agents are powered by LLM that resolve between 65% and 75% of queries autonomously, reducing operational support costs by 35%. Connects directly with HubSpot, Salesforce, and Zendesk, with automatic escalation to humans including complete contextual summary. The analytics dashboard measures resolution rate, CSAT, and response time. Native understanding of Spanish with all its variants. Ideal for companies wanting to automate their WhatsApp with AI.
2. Twilio
Twilio is the reference platform for development teams. Its Messaging API offers maximum flexibility: each flow, each integration, each business logic is custom-built with code. Pay-per-use model without fixed monthly fee, with a per-message markup over Meta rates. Extensive technical documentation and SDKs in multiple languages. The counterpart: you need developers to implement and maintain everything. No visual panel or included chatbot. Ideal for tech companies with development team wanting total control over integration.
3. Infobip
Infobip is an enterprise omnichannel platform combining WhatsApp with SMS, email, voice, RCS, and more channels in a single solution. Global presence with nodes in over 190 countries and direct carrier connectivity. Custom pricing according to volume and contracted channels. Includes conversational flow builder and automation tools. Ideal for large enterprises needing to manage multiple channels from a single platform with corporate service level agreements (SLA).
4. Brevo (ex-Sendinblue)
Brevo, formerly known as Sendinblue, combines WhatsApp with email marketing and SMS in a platform oriented to digital marketing. From 25 EUR/month with good template builder and campaign automation flows. Allows designing sequences combining email + WhatsApp + SMS in the same workflow. Intuitive panel without need for technical knowledge. Ideal for SMEs wanting to integrate WhatsApp within their multichannel marketing strategy without complications.
5. Wati
Wati is a WhatsApp-first platform with no-code chatbot builder. Shared inbox for multiple agents to manage simultaneous conversations. From 49 USD/month with basic automation functionalities, quick replies, and conversation tagging. Integration with Shopify, WooCommerce, and popular e-commerce tools. Quick setup without technical team. Ideal for small teams needing to quickly launch enterprise WhatsApp with basic automation.
6. Kommo (ex-amoCRM)
Kommo, formerly amoCRM, is a CRM with native WhatsApp integration. Sales pipeline and WhatsApp conversations in the same view: each customer message appears next to their commercial file, their interaction history, and their funnel status. From 15 USD/user/month. Includes basic follow-up and lead assignment automation. Ideal for sales teams using WhatsApp as main prospecting channel and wanting a CRM that reflects that reality.
7. 360dialog
360dialog offers direct WhatsApp API access with the lowest market markup. Doesn't include visual dashboard: it's pure API access for developers wanting to build their own solution on top. From 49 EUR/month without per-message surcharge over Meta rates. The lowest possible cost per conversation. Ideal for developers and companies with technical team wanting direct WhatsApp Business API access without intermediate layers.
Comparison Table
| BSP | AI Agents | CRM Integration | Pricing | Ideal for |
|---|---|---|---|---|
| GuruSup | Native (LLM, 65-75% resolution) | HubSpot, Salesforce, Zendesk | Competitive | AI support on WhatsApp |
| Twilio | Not included | Via custom API | Pay per use | Development teams |
| Infobip | Basic | Custom enterprise | Personalized | Enterprise omnichannel |
| Brevo | Not included | Native (email + SMS) | From 25 EUR/month | Marketing + WhatsApp |
| Wati | No-code chatbot | Shopify, WooCommerce | From 49 USD/month | Small teams |
| Kommo | Not included | Native CRM | From 15 USD/user | WhatsApp sales |
| 360dialog | Not included | API only | From 49 EUR/month | Direct API access |
How to Choose the Right BSP?
The choice depends on your main use case and your team's technical resources:
- Need AI agents that resolve queries autonomously --> GuruSup
- Need total control with own code --> Twilio or 360dialog
- Need enterprise omnichannel solution --> Infobip
- Need to combine WhatsApp with email marketing --> Brevo
- Need shared inbox without complications --> Wati
- Need sales CRM with integrated WhatsApp --> Kommo
Beyond the use case, evaluate these factors before signing: data residency and GDPR compliance (especially relevant for companies in Spain and EU), support in your language, onboarding time, contractual permanence, and migration capability if you decide to change provider. Check what is WhatsApp Business API if you need to understand the technical base, and review detailed costs to calculate your real budget.
Conclusion
Choosing the right BSP is as important as deciding to implement the WhatsApp Business API. Each provider positions itself for a different profile: from 360dialog's pure API access to GuruSup's AI agent automation. The key is aligning the choice with your real need, not with the longest feature list.
If your priority is automating customer service with AI on WhatsApp, try GuruSup free and deploy an AI agent in minutes. For the complete platform overview, check our WhatsApp Business API guide or learn to configure your access step by step.
