Webhook
A webhook is an automated HTTP callback that sends real-time data from one application to another when a specific event occurs, enabling event-driven integrations.
In Depth
Webhooks complement REST APIs by enabling push-based communication. Instead of periodically polling an API for changes (pull), webhooks notify your system immediately when something happens (push). In customer support, webhooks enable real-time workflows: a new ticket triggers an AI classification, a customer payment failure alerts the support team, a product deployment triggers proactive notifications to affected customers.
Webhooks are essential for building responsive, event-driven support systems where actions happen in real-time rather than on a schedule. GuruSup uses webhooks extensively — when a customer sends a message on any channel, a webhook triggers the AI agent's response pipeline. When the AI resolves an issue, webhooks update the ticket status in the helpdesk and the customer record in CRM.
Related Terms
Webhook Integration
A webhook is an HTTP callback that automatically sends real-time data from one application to another when a specific event occurs, enabling event-driven integrations without continuous polling.
API Integration
API integration is the process of connecting two or more software applications through their Application Programming Interfaces to enable automated data exchange and workflow coordination.
REST API
A REST API (Representational State Transfer) is an architectural style for building web services that use standard HTTP methods to create, read, update, and delete data resources.
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