Conversion Rate
Conversion rate is the percentage of users who complete a desired action out of the total number of users who had the opportunity to do so.
In Depth
Conversion rate is a versatile metric used across marketing, sales, and customer support. In support contexts, conversion can mean: website visitors who start a chat (chat conversion), chat conversations that result in a sale (sales conversion), free trial users who become paying customers (trial conversion), or self-service visitors who find answers without contacting support (deflection conversion). AI agents significantly improve conversion rates by providing instant assistance during critical decision moments — answering product questions, resolving purchase objections, and guiding customers through checkout processes.
Studies show that customers who engage with chat support are 2.8x more likely to convert. AI-powered pre-sales chatbots on product pages, pricing pages, and checkout flows capture high-intent visitors at the exact moment they need help.
Related Terms
Bounce Rate
Bounce rate is the percentage of visitors who leave a website or page without taking any action, such as clicking a link, filling a form, or starting a conversation.
Engagement Rate
Engagement rate is a metric that measures the level of interaction and involvement that users have with content, channels, or features relative to total exposure.
Customer Acquisition Cost
Customer acquisition cost (CAC) is the total cost of sales and marketing efforts required to acquire a new customer, including advertising, salaries, and technology expenses.
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