We exist to redefine customer service
We don't bolt AI onto a 20-year-old helpdesk. We build the support AI makes possible.
Why we exist
The current model is broken.
Massive teams just to scale. Quality reserved for those who can afford it. A service that pulls companies away from their product instead of closer to their customers.
The industry has spent 20 years building ticketing platforms and now bolts a layer of AI on top to stay alive. That's painting the car instead of changing the engine.
“We're not here to sell another tool on top of the old model. We're here to replace the model: a new way of communicating with customers where AI does the heavy lifting at scale and humans add value where it matters most — judgment, craft and relationship.”
How we do it
We're AI-First from the ground up.
We build assuming AI will do the work — including ours. That changes how we design the product, how we connect to systems, and how we talk to every customer.
Agents that act, not just answer
They do what a human teammate would: resolve, execute, escalate — not just reply.
Frictionless integration
They plug into your stack without IT, without integration projects, like any other teammate.
One-to-one at scale
They talk to every customer as if they were the only one — with your voice, your context, your history.
They return insights, not tickets
They don't just close cases: they tell you what hurts, what's slowing growth, what keeps a customer around.
And we believe it because we use it ourselves first: the GuruSup team lives with the technology it's building, before anyone else.
What we do
GuruSup is your customer service team powered by AI.
Agents that talk, resolve and act across every channel where your customers are — chat, email, WhatsApp, voice —, 24/7, connected to your stack without IT and with the voice and context of your company.
They learn from every response, integrate with all your data to find the information they need, and when they can't find it, they proactively ask the people who know the processes — just like a new teammate in their first week.
They scale without scaling cost, and return to your company the insights no traditional support team can give you.
We help companies that want to grow fast stop spending time, money and energy managing communications,
through AI agents that resolve 100% of cases just like a human would, so they can reinvest every euro in growing into unicorns.
Vision
In 5 years, there will be no customer service team powered by people.
The companies being born today — the ones that will be the unicorns of the next decade — won't hire anyone to solve tickets. From day one they'll deploy GuruSup, spend zero resources on managing communications, and reinvest every saved euro in the only thing that matters: growing.
GuruSup leads that shift. We're the first company in the world doing it at scale: agents that learn, answer on their own, integrate without friction, and resolve 100% of cases just like a human would — and when they don't know, they ask the human who does.
By 2030 we'll be the default partner of the next generation of unicorns.
The product
One person can run what used to take hundreds.
GuruSup isn't just another tool for your support team: it's the infrastructure that replaces the traditional support team. Plug & Play and self-service: one person, with no technical profile, can operate what used to require dozens or hundreds.
Plug & Play
No IT projects, no complex integrations. Connects to your stack in hours, not months.
Self-service
Any team can activate and maintain it without code, consultants or technical knowledge.
Multichannel by design
Chat, email, WhatsApp, voice, social — every channel where your customers are, 24/7.
Autonomous agents
They resolve, take actions (not just reply) and learn from every interaction.
Proactive learning
When they don't know, they ask the human expert on their preferred channel — and never ask the same thing twice.
A corporate second brain
Builds a living map of how your company's processes actually work — consultable and reusable.
Run by one person
Designed so a single key user can run the whole system, not a traditional support team.
Accessible to any team
No technical barrier, no size barrier, no language barrier.
The impact
A human-handled ticket costs between €8 and €15. We bring it down to cents.
Customer support is the largest operating cost for a growing company. For a company with 10,000 tickets a month, that's €80,000–150,000 a month in salaries, software and management. GuruSup cuts that figure by more than 90% — without sacrificing quality.
87%
Average cost reduction
What our customers stop spending in the first year after deploying GuruSup.
€0.50–€0.70
Cost per AI interaction
Compared to €8–€15 for a ticket handled by a human.
2–4 months
Payback period
The typical payback for a GuruSup customer, based on real data from active clients.
Estimated annual cost for a company with 10,000 tickets/month
Where we're going
The path to €1B.
This year
€1.5M
in ARR — the first step of compounding, not the goal.
In 7 years
€1B
in valuation, with ~40,000 active customers worldwide.
The bet
100%
of cases resolved autonomously, with no human supervision.
We won't get there with a bigger sales team. We'll get there by building a system with several levers pulling at once: brand, demand pull, marketing, freemium + autodeploy, network effects and partners. The next generation of companies is being born with no CX team. That's where the market multiplies.
What if your company never had to hire anyone for customer service again?
Víctor Mollá
Founder & CEO · GuruSup
Eliminate customer support
as you know it.
Join the companies resolving 95% of their conversations with AI agents.