GuruSup + Google Analytics — Analytics Reporting
Measure Support Impact with Google Analytics
Connect GuruSup to Google Analytics 4 and track how support interactions influence user behavior. See which support topics correlate with churn, which resolutions lead to upsells, and how chatbot interactions affect conversion rates across your site.
Key benefits
Support Event Tracking
GuruSup sends custom events to GA4 — chatbot opened, ticket created, issue resolved, CSAT submitted. Analyze support interactions alongside your existing website analytics.
Conversion Attribution
Track whether customers who interact with support are more or less likely to convert. Build GA4 audiences based on support interactions for remarketing campaigns.
Behavior Flow Analysis
See what users do before and after support interactions. Identify pages that generate the most support tickets and optimize them to reduce support volume.
Frequently asked questions
What GA4 events does GuruSup send?
GuruSup sends events for chatbot open, message sent, ticket created, ticket resolved, CSAT submitted, and escalation triggered. Each event includes parameters like topic, resolution time, and satisfaction score.
Can I use this data in GA4 explorations and reports?
Yes. GuruSup events appear as standard GA4 events. You can use them in funnels, path explorations, segment overlap, and custom reports just like any other GA4 event data.
Does this work with Google Ads audiences?
Yes. GA4 audiences built from GuruSup events can be shared with Google Ads. Retarget customers who interacted with support or exclude dissatisfied customers from promotional campaigns.
