WhatsApp Broadcast

WhatsApp broadcasts through the Business API allow businesses to reach large audiences with personalized messages at scale. Unlike group messages (where recipients see each other), broadcast messages are received as individual conversations, maintaining privacy. Broadcasts use message templates that can be personalized with customer-specific variables — name, order number, appointment time, etc.

Common broadcast use cases include product launch announcements, promotional campaigns, service outage notifications, payment reminders, event invitations, and re-engagement messages for inactive customers. AI enhances broadcasts by optimizing send times for each recipient, personalizing content based on customer segments and behavior, predicting which recipients are most likely to engage, and automatically handling the incoming responses that broadcasts generate. Successful broadcast strategies balance frequency (avoiding message fatigue) with relevance (sending only messages that provide value).