WhatsApp Green Tick

The green tick verification badge builds customer trust by confirming the business identity — customers can be confident they're chatting with the real company, not an impersonator. To obtain the green tick, businesses must complete Meta's verification process through their Business Manager, which involves submitting business documentation and meeting specific criteria including brand recognition, consistent communication, and compliance with WhatsApp's policies. The green tick appears next to the business name in the chat and profile, even before the customer saves the number.

For AI-powered customer support on WhatsApp, the green tick is especially valuable because customers may be more hesitant to share personal information or engage in transactions with an unverified account. The verification also unlocks higher messaging limits and access to additional WhatsApp Business features.