WhatsApp Business Platform

The WhatsApp Business Platform encompasses the WhatsApp Business API (now called Cloud API), the WhatsApp Business Management API, and associated tools for managing business communications. It enables businesses to send template messages (pre-approved notifications), handle free-form conversations (within the 24-hour customer service window), build interactive experiences (buttons, lists, product catalogs), and integrate with existing business systems. The platform supports BSP (Business Solution Provider) partnerships, where companies like GuruSup build on top of the platform to offer specialized solutions.

With over 2 billion users worldwide and particularly dominant in Latin America, Europe, India, and Southeast Asia, WhatsApp is often the most natural support channel for reaching customers where they already communicate daily.