WhatsApp Catalog

WhatsApp Catalogs bring e-commerce into the messaging experience. Businesses can upload product listings with images, descriptions, prices, and links, which customers can browse directly in the app. When a customer finds something interesting, they can add it to a cart and send it as a message to start a purchase conversation.

For AI agents, catalogs enable product-aware support — the AI can recommend specific products from the catalog based on customer needs, share product details when customers ask about features, and guide the purchase process from product discovery to order confirmation. This is particularly powerful in markets where WhatsApp is the primary digital interaction channel. AI agents can personalize product recommendations based on the customer's purchase history, stated preferences, and browsing behavior within the catalog, creating a conversational commerce experience.