E-commerce Helpdesk

Returns are inevitable in e-commerce — the average return rate sits between 20-30% for online apparel. How you handle returns directly impacts customer lifetime value. GuruSup automates the entire returns workflow based on your store's return policy. The AI validates eligibility (return window, product condition, reason), generates prepaid shipping labels, creates RMA records in your store backend, and initiates refunds or exchanges automatically. Customers get instant resolution instead of waiting days for a support agent to process their request. For exchanges, the system checks inventory availability and reserves the replacement item immediately. Every return is tracked end-to-end with status updates sent at each stage. Your team only gets involved for exception cases — damaged items requiring inspection, high-value returns needing manager approval, or disputes. The self-service approach reduces return processing costs by 35% while increasing post-return CSAT scores.