NPS Calculator
Net Promoter Score (NPS) is the gold standard for measuring customer loyalty. Used by over 65% of Fortune 1000 companies, NPS distills customer sentiment into a single number ranging from -100 to +100. A company with an NPS above 50 is considered excellent, while world-class brands like Apple and Tesla consistently score above 70.
Unlike CSAT, which measures transactional satisfaction, NPS predicts long-term business growth. Research by Bain & Company shows that NPS leaders in their industry grow 2x faster than competitors. The reason is simple: Promoters buy more, stay longer, refer friends, and cost less to serve. Each point of NPS improvement correlates with a measurable increase in revenue.
This calculator computes your NPS from raw survey data and benchmarks it against industry averages. Enter your promoter, passive, and detractor counts to see where you stand and identify opportunities for improvement.
+50
World-class NPS threshold
72%
Response rate with AI follow-up
-100 to +100
NPS score range
Calculate Your NPS
Frequently Asked Questions
What is NPS (Net Promoter Score)?+
NPS is a customer loyalty metric that measures how likely customers are to recommend your product or service. Customers rate on a 0-10 scale and are classified as Promoters (9-10), Passives (7-8), or Detractors (0-6). NPS is calculated as the percentage of Promoters minus the percentage of Detractors.
What is the NPS score range?+
NPS ranges from -100 to +100. A score of -100 means every respondent is a Detractor, while +100 means every respondent is a Promoter. In practice, any positive score is considered acceptable, scores above 30 are good, above 50 are great, and above 70 are world-class.
What is a good NPS score?+
A good NPS score depends on your industry, but generally: above 0 is acceptable, 0-30 is good, 30-50 is great, 50-70 is excellent, and above 70 is world-class. SaaS companies average around 41, while top performers like Apple and Tesla score above 70.
What is the difference between NPS and CSAT?+
NPS measures long-term customer loyalty and likelihood to recommend, while CSAT (Customer Satisfaction Score) measures satisfaction with a specific interaction or transaction. NPS uses a 0-10 scale and produces a score from -100 to +100. CSAT typically uses a 1-5 scale and is expressed as a percentage. Both are complementary metrics.
How can I improve my NPS score?+
To improve NPS: (1) Close the feedback loop by following up with Detractors within 24 hours, (2) Identify and fix systemic issues causing dissatisfaction, (3) Empower frontline teams to resolve problems quickly, (4) Use AI-powered support tools to reduce response times, and (5) Regularly survey customers and track trends over time. Companies using AI chatbots see NPS improvements of 15-25 points on average.