Víctor Mollá
CEO & Co-Founder of GuruSup
Víctor Mollá is CEO and Co-Founder of GuruSup, the AI-powered customer support platform. With 10+ years in technology, he has collaborated with Microsoft and led product teams at companies like GuruWalk and Gedesco. He teaches 4 AI courses on Domestika to thousands of students and co-hosts El Test de Turing, a weekly podcast on applied AI for business. His LinkedIn community exceeds 23,000 followers. Víctor is an associated researcher at Narratech (Complutense University of Madrid) and his work focuses on autonomous AI agents, multi-agent systems, and customer support automation.
Articles by Víctor Mollá(158)
Customer SupportHow to Reduce Support Tickets with AI: 7 Proven Strategies [2026]
7 proven strategies to reduce support tickets with AI: knowledge base, chatbot, AI agent, proactive onboarding. Impact table and key metrics.
ToolsFreshdesk vs Zendesk: Honest Comparison for 2026
Freshdesk vs Zendesk compared across pricing, AI, ticketing, and integrations. Find out which help desk fits your business.
AI AgentsFree AI Agent: 7 Best Options to Create Your Own [2026]
Discover the 7 best options to create a free AI agent in 2026: ChatGPT, Gemini, n8n, LangChain, CrewAI and more. Comparison with pros and cons.
WhatsApp BusinessFree WhatsApp Chatbot: 6 No-Cost Options (2026)
Looking for a free WhatsApp chatbot? We tested 6 no-cost plans side by side -- here is what each one actually includes and where the limits hit.
WhatsApp BusinessHow to Schedule WhatsApp Messages [2026 Guide]
Complete guide to scheduling WhatsApp messages in 2026. Native methods for Android, iPhone, WhatsApp Web, Business app, plus templates and automation tips.
Artificial IntelligenceAI Models in 2026: Which One Should You Actually Use?
The AI model landscape in 2026 has four frontier contenders. This hub breaks down what each does best and links to every detailed head-to-head comparison.
Artificial IntelligenceBest AI for Coding in 2026: Complete Comparison
Comparison of the 7 best AI tools for coding in 2026: GitHub Copilot, Cursor, Claude Code, ChatGPT, Gemini Code Assist, Codeium and CodeWhisperer.
Artificial IntelligenceBest AI for Business: 2026 Selection Guide
Discover the best AI for business in 2026: table by department, selection criteria, SMB tools and estimated ROI. Practical guide.
Artificial IntelligenceClaude vs ChatGPT: Complete 2026 Comparison
Claude vs ChatGPT comparison in 2026: differences in reasoning, context, price, security and which to choose for your company. Table with 12 criteria.
![LLM: What Are Language Models and How Do They Work [2026 Guide]](/_next/image?url=https%3A%2F%2Fres.cloudinary.com%2Fdhqzl4gpk%2Fimage%2Fupload%2Fv1771362303%2Ffeatured_llm_modelos_lenguaje_7565f3ad49.jpg&w=828&q=75)
Artificial IntelligenceLLM: What Are Language Models and How Do They Work [2026 Guide]
What is an LLM (Large Language Model): how large language models work, main LLMs in 2026, business uses, risks and limitations.
ChatbotsBest LLM for Customer Service Chatbots: 2026 Comparison
Comparison of the 6 best LLMs for customer service chatbots in 2026: GPT-5.4.5 mini, Claude Sonnet 4.6, Gemini 3.1 Flash, Llama 4, Mistral Large and Command R+.
WhatsApp BusinessWhatsApp Business API Pricing: Costs and Rates in Spain [2026]
WhatsApp Business API pricing in 2026: conversation rates in Spain, BSP costs, budget calculation, and how to optimize expenses.