Víctor Mollá
CEO & Co-Founder of GuruSup
Víctor Mollá is CEO and Co-Founder of GuruSup, the AI-powered customer support platform. With 10+ years in technology, he has collaborated with Microsoft and led product teams at companies like GuruWalk and Gedesco. He teaches 4 AI courses on Domestika to thousands of students and co-hosts El Test de Turing, a weekly podcast on applied AI for business. His LinkedIn community exceeds 23,000 followers. Víctor is an associated researcher at Narratech (Complutense University of Madrid) and his work focuses on autonomous AI agents, multi-agent systems, and customer support automation.
Articles by Víctor Mollá(158)
ChatbotsCustomer Service Chatbot: Implementation Guide 2026
How to implement a customer service chatbot in 2026: use cases, implementation steps, common mistakes and the evolution towards AI agents.
GuideWhat is a Voicebot? Complete Guide
Discover what a voicebot is, how AI voice agents work, and why businesses are replacing traditional IVR systems with intelligent voicebots to automate customer service calls.
GuideHow to Create a Voicebot: Step-by-Step Guide
Learn how to create an AI voice agent step by step — from defining use cases to deployment. A practical guide to building a voicebot that automates calls and improves customer experience.
ToolsZendesk Alternatives 2026: 7 Best Options Compared
The 7 best alternatives to Zendesk in 2026: price comparison, included AI and channels. Discover which fits your company best.
WhatsApp BusinessWhatsApp Business Quick Replies: Templates and Shortcuts [2026]
Learn how to create and use quick replies in WhatsApp Business step by step. Ready-to-copy templates, keyboard shortcuts.
WhatsApp BusinessWhatsApp Multi-Agent: Support with Multiple Agents [2026]
Everything about WhatsApp multi-agent: what it is, how it works, and how to set it up. Complete guide updated for 2026 with practical examples.
WhatsApp BusinessWhatsApp for Business: Complete Guide to All 3 Versions [2026]
Learn everything about WhatsApp for Business: what it is, how it works, and how to set it up. Complete guide updated for 2026 with practical examples.
WhatsApp BusinessWhatsApp Cloud API: Complete Meta Guide for Businesses [2026]
Everything about WhatsApp Cloud API: what it is, how it works, and how to set it up. Complete guide updated for 2026 with practical examples.
WhatsApp BusinessWhatsApp Business vs API: Differences and Which to Choose [2026]
WhatsApp Business App vs WhatsApp Business API: 8 key differences in price, users, automation, and integration. Which to choose for your business.
WhatsApp BusinessWhatsApp Business Premium: What It Is, Pricing & Availability [2026]
Learn everything about WhatsApp Business Premium: what it is, how it works, and how to set it up. Complete guide updated for 2026 with practical examples.
WhatsApp BusinessWhatsApp Business Platform: What It Is and What It's For [2026]
Learn what the WhatsApp Business Platform is, how it works, what sets it apart from the free app, and how to set it up step by step. Updated guide for 2026.
WhatsApp BusinessWhatsApp Business API: What It Is, How It Works, and Pricing [2026 Guide]
Complete guide to WhatsApp Business API: what it is, how to configure it, pricing, providers, and how to integrate AI agents. Everything for businesses in 2026.