Insights, guides and news about conversational automation and AI agents.
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10:30 ✓✓Step-by-step guide to connect WhatsApp Business with GuruSup and automate your conversations with AI.
Claude vs ChatGPT comparison in 2026: differences in reasoning, context, price, security and which to choose for your company. Table with 12 criteria.
Call center vs contact center: 6 key differences in channels, technology, metrics and approach. Comparison table and when to choose each model.
AI agent vs chatbot: discover the 7 key differences in memory, autonomy, tools and results. With comparison table and real data.
What is the WhatsApp Business API, how it differs from the free app, what it allows you to do, and which companies it's designed for.
What is a Customer Success Manager (CSM), their functions, key skills, career path and tools. Complete guide updated 2026.
The 6 key contact center KPIs: FCR, AHT, NPS, CSAT, abandonment rate, and CES. With benchmarks and how to improve them with AI.
What is churn rate or customer attrition rate, how to calculate it, industry benchmarks and 7 strategies to reduce it in your SaaS company. Practical 2026 guide.
NPS (Net Promoter Score): what it is, formula to calculate it, how to implement NPS surveys and 5 actions to improve it. With industry benchmarks.
5 key benefits of AI agents for businesses: automation, 24/7, cost reduction, data and scalability. With statistics from McKinsey, IBM and Salesforce.