Install GuruSup on Instagram DMs.
GuruSup connects to Instagram via the Instagram API with Instagram Login in a few minutes — no coding and no Facebook Page required. Connect your Instagram professional account in a few clicks (OAuth) and centralize Instagram, WhatsApp, email, web chat, and voice in one AI-powered dashboard. Autonomous AI agents reply to your Instagram DMs 24/7.
Handle incoming direct messages automatically, with human handoff when needed. The agent understands text, images, and voice notes: audio is transcribed and answered. One platform, real-time, full control.
- Automatically reply to every Instagram direct message, 24/7.
- Understands text, images, and voice notes: audio is transcribed and answered.
- Hand off the conversation to a human agent when needed, without losing context.
- All from one place and in real time, alongside the rest of your channels.
Requirements
An Instagram Professional Account
Convert your Instagram account to professional (Business or Creator) from the app: Settings → Account → Switch to professional account. No Facebook Page required.
Direct Messages Enabled
Make sure direct messages are enabled and message controls are set up so connected tools can manage your conversations.
Access to Authorize the Connection
Sign in with the account owner to grant the permissions via Instagram Login (OAuth) during the connection.
Once your professional account is ready, go to GuruSup and press the Connect button to start the Instagram Login flow.
Common Issues
| Problem | Solution |
|---|---|
| Account is Personal, Not Professional | Convert your account to Business or Creator in the Instagram app settings before connecting. |
| Permissions Not Granted | Re-run the Instagram Login flow and accept all the requested message permissions. |
| Message Requests Not Received | Accept the message access controls so GuruSup can manage message requests. |
| Access Token Expired | Reconnect the account to refresh the access token. |
| Multiple Accounts Logged In | Make sure you authorize the correct professional account during sign-in. |
Step-by-step Integration Guide
Go to Settings > Channels in your GuruSup dashboard. Click "Connect" in the Instagram section.
Click "Connect Instagram" to start the Instagram Login (OAuth) flow.
Sign in with your Instagram professional account.
Review and accept the requested permissions to manage your direct messages.
Select the Instagram account you want to connect.
Confirm and return to GuruSup: your account will appear as connected.
Send a test direct message to verify the AI agent replies correctly.
Frequently Asked Questions
Is the integration with Instagram free?
Yes, integration is completely free and available with every plan.
Do I need a Facebook Page to connect Instagram?
No. GuruSup uses the Instagram API with Instagram Login, so you connect your professional account directly via OAuth, with no Facebook Page required.
How long does the Instagram integration take?
Just a few minutes. Connect your Instagram professional account in a few clicks via Instagram Login; no coding required.
What types of messages can the AI agent understand?
The AI agent understands text, images, and voice notes. Audio is automatically transcribed and answered, keeping the conversation flowing.
What makes GuruSup different from replying to DMs manually?
GuruSup adds AI agents that reply to Instagram DMs 24/7, with human handoff when needed, omnichannel support (Instagram + WhatsApp + email + web + voice), conversation routing, analytics, and a unified dashboard — all without writing code.
Is the Instagram integration secure?
Yes. Each business connects its own account in isolation (multi-tenant) and access tokens are encrypted at rest.
Can I reply on Instagram at any time?
Instagram (Meta) allows automated or manual replies for 24 hours after the customer's last message. GuruSup's AI agents are available 24/7 and reply instantly within that window; once it closes, the customer just needs to send a new message to reopen it.
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