WhatsApp Message Template Generator
WhatsApp Business API requires pre-approved message templates for initiating conversations with customers. With 98% open rates and 45-60% click-through rates, WhatsApp templates outperform email and SMS by 3x or more. But getting templates approved requires proper formatting, correct variable placement, and compliance with Meta's commerce policies.
Templates come in three categories: Marketing (product launches, promotions, re-engagement), Utility (order updates, appointment reminders, shipping alerts), and Authentication (OTP codes, verification). Each category has different approval criteria, pricing tiers, and best practices that directly impact deliverability and engagement rates.
This generator helps you build correctly formatted WhatsApp templates with live preview. Select a category, customize the message with variables, add buttons, and copy the template or API-ready JSON directly to your clipboard. No signup required.
98%
WhatsApp open rate
45-60%
Click-through rate
3x
Higher engagement vs email
Generate Your Template
1. Select Category
2. Template Details
Use snake_case (e.g. order_update_v1)
Max 60 characters
0/60
Max 1,024 characters. Use {{1}}, {{2}} for variables.
0/1024
Max 60 characters
0/60
Frequently Asked Questions
What are WhatsApp message templates?+
WhatsApp message templates are pre-approved message formats required by the WhatsApp Business API for initiating conversations with customers. They support variables (like customer name or order number), media headers, and interactive buttons. Every template must be approved by Meta before use.
What are the WhatsApp template categories?+
WhatsApp templates fall into three categories: Marketing (promotional offers, product launches, seasonal campaigns), Utility (order updates, appointment reminders, shipping notifications), and Authentication (OTP codes, verification messages). Each category has different approval criteria and pricing.
How does the WhatsApp template approval process work?+
After submitting a template via the WhatsApp Business API or Business Manager, Meta reviews it within 24-48 hours. Templates must follow WhatsApp commerce and business policies, avoid prohibited content, and use correct variable formatting. Rejected templates can be edited and resubmitted.
What are the character limits for WhatsApp templates?+
WhatsApp template limits are: header text up to 60 characters, body text up to 1,024 characters, footer text up to 60 characters. Quick reply buttons allow up to 20 characters each (max 3 buttons), and call-to-action buttons allow up to 20 characters for the label (max 2 buttons).
What are best practices for WhatsApp message templates?+
Best practices include: personalize with variables (name, order number), keep messages concise and action-oriented, use clear CTAs, avoid all-caps or excessive punctuation, test with a small audience before scaling, and always provide opt-out instructions for marketing templates.