WhatsApp Templates for Ecommerce
WhatsApp templates for online stores — order confirmations, shipping updates, abandoned cart recovery, promotions, and returns.
Order Confirmed
🛍️ Order confirmed! Thank you {{name}} 🎉 Order #{{order_id}} 📦 {{items}} 💰 Total: {{total}} We'll notify you as soon as it ships. Estimated delivery: {{delivery_date}} 🚚
Order Shipped
📦 Your order is on its way! Tracking number: {{tracking_number}} 🚚 Carrier: {{carrier}} 📅 Estimated delivery: {{delivery_date}} Track your package here: {{tracking_link}}
Delivered
✅ Your order #{{order_id}} has been delivered! We hope you love it 😍 If anything's wrong with your order, reply here and we'll sort it out immediately. Enjoy your purchase! 🎁
Abandoned Cart
👋 Hi {{name}}! You left something behind... Your cart still has {{items}} waiting for you 🛒 💰 Total: {{total}} Complete your order now before it sells out: 👉 {{cart_link}} Need help? Just reply here! 😊
Flash Sale
⚡ FLASH SALE — 24 hours only! {{discount}}% off everything in {{category}} 🔥 Use code: {{code}} ⏰ Ends: {{end_time}} Shop now: {{shop_link}} Don't miss out! Limited stock available.
Back in Stock
🔔 Good news, {{name}}! {{product_name}} is back in stock 🎉 As you requested, we're letting you know first. Stock is limited — order now: 👉 {{product_link}}
Return Confirmed
↩️ Return request received for order #{{order_id}}. Reason: {{reason}} Next steps: 1. Pack the items securely 2. Drop off at {{carrier}} using label: {{return_label}} 3. Refund will process in {{refund_days}} business days Questions? Just reply here!
Review Request
Hi {{name}}! ⭐ Hope you're loving {{product_name}}! If you're happy with your purchase, we'd really appreciate a quick review: 👉 {{review_link}} It only takes a minute and helps us a lot. Thank you! 🙏
Loyalty Reward
🎁 {{name}}, you've earned a reward! Thanks to your loyalty, you have {{points}} points = {{discount}} discount on your next order. Use code: {{code}} (valid until {{expiry}}) Shop now: {{shop_link}} 🛍️
Payment Failed
⚠️ Hi {{name}}, your payment for order #{{order_id}} couldn't be processed. Your cart is saved! Please retry with a different payment method: 👉 {{payment_link}} Need help? Reply here and we'll assist you right away.
Frequently asked questions
Can I use these templates with WhatsApp Business?
Yes. Templates marked as utility or marketing are compatible with the WhatsApp Business API. Conversational templates (responding to customer-initiated messages) do not require pre-approval.
What are the {{name}} variables in the templates?
Double-brace variables are dynamic fields you replace with real customer data — name, date, order number, etc. — for each message you send.
Do I need the WhatsApp API to use these templates?
For proactive messages (reminders, confirmations, promotions) you need the WhatsApp Business API. To respond to customers who message you first, the WhatsApp Business App is sufficient.
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