GuruSup + Zapier — Lead Enrichment
Enrich Every Support Contact Automatically
When a new contact enters GuruSup, Zapier triggers enrichment from Clearbit, Apollo, or PeopleDataLabs — pulling company size, industry, tech stack, and funding data. Your agents see the full picture before they respond.
Key benefits
Instant Contact Enrichment
New support contacts are automatically enriched with company name, industry, size, revenue, and technology stack data — giving agents context without manual research.
CRM Auto-Population
Enriched data flows to HubSpot, Salesforce, or Pipedrive through Zapier. Contact records are updated with firmographic data before sales reps even see them.
Revenue Signal Detection
Combine enrichment data with support conversation intent to identify high-value prospects. A startup asking about enterprise features with $10M in funding? That is a hot lead.
Frequently asked questions
Which enrichment providers does this support?
Any provider available in Zapier — Clearbit, Apollo, ZoomInfo, PeopleDataLabs, Crunchbase, and more. Chain multiple enrichment sources in a single Zap for comprehensive data.
Does enrichment data appear in GuruSup?
Yes. Zapier writes enrichment data back to the GuruSup contact record as custom fields. Agents see company info and lead score directly in the ticket view.
Is this GDPR compliant?
GuruSup and Zapier both offer GDPR-compliant data processing. Enrichment is based on business email data from legitimate interest. You control data retention and can delete contact data on request.
