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ACD

ACD (Automatic Call Distribution) is the technology that automatically routes incoming calls to available agents based on skills, availability, priority, and other configurable criteria.

In Depth

ACD technology has evolved from simple queue-based distribution (next available agent) to sophisticated, data-driven routing that considers dozens of factors. Key ACD features include queue management (holding callers and playing messages while they wait), overflow routing (redirecting calls when queues exceed thresholds), callback options (allowing callers to request a callback instead of waiting), real-time dashboards (showing queue status and agent availability), and detailed reporting (call volume, wait times, abandon rates by time period). In modern contact centers, ACD handles not just phone calls but also chat, email, and social media messages — becoming a universal work distribution engine.

AI integration allows ACD to predict call volume patterns, dynamically adjust routing rules, identify the optimal agent for each interaction, and even pre-qualify callers through AI-powered IVR before they reach an agent.

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