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SSO

SSO (Single Sign-On) is an authentication protocol that enables users to log in once and gain access to all connected applications without re-entering credentials.

In Depth

SSO protocols like SAML 2.0, OpenID Connect, and OAuth 2.0 standardize how authentication information is exchanged between identity providers and service providers. SAML is the most common enterprise SSO protocol, using XML-based assertions to communicate user identity. OpenID Connect builds on OAuth 2.0 and is more modern, using JSON tokens for a simpler developer experience.

When evaluating customer support platforms, SSO support is a key security requirement — it ensures that user authentication is managed through the organization's identity provider, enabling centralized password policies, multi-factor authentication, and automatic deprovisioning. For AI agent platforms like GuruSup, SSO integration means agents can seamlessly access the AI tools alongside their existing helpdesk, CRM, and communication applications through a single login.

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