GuruSup + Amplitude — Retention Support
Proactive Retention Support with Amplitude Data
GuruSup uses Amplitude behavioral data to identify at-risk customers — declining logins, unused features, and stalled onboarding. AI agents proactively reach out with help, training, and solutions before customers decide to leave.
Key benefits
Churn Risk Scoring
Combine Amplitude usage data with support ticket sentiment to create a churn risk score. High-risk accounts trigger proactive outreach from AI agents.
Feature Adoption Guidance
When Amplitude shows a customer is not using key features, GuruSup sends targeted training content and offers live help to drive adoption and demonstrate product value.
Usage-Informed Support
Support agents see Amplitude usage data alongside tickets. If a customer says 'the feature does not work,' agents see their actual usage patterns to diagnose more accurately.
Frequently asked questions
What Amplitude data does GuruSup access?
User properties, event counts, session frequency, and cohort membership via Amplitude's API. No raw event data is stored — just the behavioral signals needed for support context.
Can I create custom churn triggers?
Yes. Define custom rules based on Amplitude events — no login in 14 days, fewer than 3 key actions per week, or specific feature abandonment patterns.
Does it work with Amplitude Cohorts?
Yes. Sync Amplitude cohorts to GuruSup for targeted outreach. Customers in 'At Risk' or 'Power User' cohorts can receive different support experiences automatically.
