WhatsApp Flows
WhatsApp Flows is a feature that allows businesses to build structured, multi-step interactions within WhatsApp, such as forms, surveys, appointment booking, and product selection.
In Depth
WhatsApp Flows enables businesses to create native, app-like experiences directly within the WhatsApp interface — no external links or page loads required. Customers can fill out forms, complete surveys, browse products, select appointment times, and make choices through a structured UI that feels seamless within the chat. For AI agents, Flows provide a powerful tool for collecting structured data during conversations.
Instead of asking a series of text questions, the AI can trigger a Flow that presents a clean form interface for collecting shipping addresses, gathering feedback through a star rating, completing a product return form, or scheduling a callback. Flows reduce friction, improve data accuracy (structured input vs. free-text parsing), and create a more professional customer experience on WhatsApp.
Related Terms
WhatsApp Interactive Message
WhatsApp interactive messages are rich message formats that include buttons, lists, and product catalogs, enabling customers to take actions directly within the chat.
WhatsApp Business API
The WhatsApp Business API is a programmatic interface that enables medium and large businesses to send and receive messages on WhatsApp at scale, with automation, chatbot integration, and CRM connectivity.
WhatsApp Business Platform
The WhatsApp Business Platform is Meta's enterprise solution that provides APIs and tools for businesses to communicate with customers on WhatsApp at scale with automation, AI, and CRM integration.
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