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WhatsApp Flows

WhatsApp Flows is a feature that allows businesses to build structured, multi-step interactions within WhatsApp, such as forms, surveys, appointment booking, and product selection.

In Depth

WhatsApp Flows enables businesses to create native, app-like experiences directly within the WhatsApp interface — no external links or page loads required. Customers can fill out forms, complete surveys, browse products, select appointment times, and make choices through a structured UI that feels seamless within the chat. For AI agents, Flows provide a powerful tool for collecting structured data during conversations.

Instead of asking a series of text questions, the AI can trigger a Flow that presents a clean form interface for collecting shipping addresses, gathering feedback through a star rating, completing a product return form, or scheduling a callback. Flows reduce friction, improve data accuracy (structured input vs. free-text parsing), and create a more professional customer experience on WhatsApp.

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