WhatsApp Payment
WhatsApp Payment is a feature that enables customers to make payments directly within WhatsApp conversations, supporting in-chat purchases and transactions.
In Depth
WhatsApp Payments enables seamless in-chat transactions, removing the friction of redirecting customers to external payment pages. Available in select markets (India, Brazil, and expanding), the feature integrates with local payment infrastructure to process payments securely within the conversation. For businesses using the WhatsApp Business API, payment links and payment request messages can be sent during conversations.
AI agents can guide customers through the entire purchase journey — from product discovery through the catalog, to selection via interactive messages, to payment completion — all within a single WhatsApp conversation. This conversational commerce model is particularly powerful in markets where WhatsApp is the primary digital communication channel. As payment capabilities expand globally, WhatsApp is becoming a complete commerce platform where AI agents act as personal shopping assistants and customer service representatives simultaneously.
Related Terms
WhatsApp Catalog
WhatsApp Catalog is a feature that allows businesses to showcase their products and services directly within WhatsApp, enabling customers to browse, select, and inquire about items in the chat.
WhatsApp Business Platform
The WhatsApp Business Platform is Meta's enterprise solution that provides APIs and tools for businesses to communicate with customers on WhatsApp at scale with automation, AI, and CRM integration.
WhatsApp Chatbot
A WhatsApp chatbot is an automated conversational agent deployed on WhatsApp Business that handles customer interactions, answers queries, and executes tasks through the messaging platform.
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