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WhatsApp Payment

WhatsApp Payment is a feature that enables customers to make payments directly within WhatsApp conversations, supporting in-chat purchases and transactions.

In Depth

WhatsApp Payments enables seamless in-chat transactions, removing the friction of redirecting customers to external payment pages. Available in select markets (India, Brazil, and expanding), the feature integrates with local payment infrastructure to process payments securely within the conversation. For businesses using the WhatsApp Business API, payment links and payment request messages can be sent during conversations.

AI agents can guide customers through the entire purchase journey — from product discovery through the catalog, to selection via interactive messages, to payment completion — all within a single WhatsApp conversation. This conversational commerce model is particularly powerful in markets where WhatsApp is the primary digital communication channel. As payment capabilities expand globally, WhatsApp is becoming a complete commerce platform where AI agents act as personal shopping assistants and customer service representatives simultaneously.

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