Back to Glossary

GDPR

GDPR (General Data Protection Regulation) is the European Union's comprehensive data protection law that governs how organizations collect, process, store, and share personal data of EU residents.

In Depth

GDPR has profound implications for customer support operations, especially those using AI. Key requirements include lawful basis for processing (you need a valid reason to use customer data), data minimization (collect only what's necessary), purpose limitation (use data only for stated purposes), right to access (customers can request their data), right to erasure (customers can request deletion), data portability (customers can export their data), and breach notification (72-hour reporting window). For AI agents, GDPR requires transparency about automated decision-making, the right to human review of AI decisions, careful management of conversation data used for AI training, and clear consent mechanisms.

Organizations must also ensure that AI processing of personal data has a lawful basis and that data protection impact assessments are conducted for high-risk processing activities.

Woman with laptop

Eliminate customer support
as you know it.

Start for free